Understanding: Economic Development

A KEY FACT - Localness incentivises the economy, establishes economic resilience and ensures a diverse town centre.

Successful town centres typically have animation, vitality, and an urban ‘buzz’. To create this vitality and vibrancy a diverse array of uses should be accommodated that cater for all user groups. This variety of uses within a town centre reinforces a multifunctional centre and ensures town centre’s are economically resilient to market changes. Key points to consider when evaluating and strategising ‘Economic Development’ are as follows;

– Market Economics

– Economic Heart and Mix

– Land Uses

– Active Frontages