About the Project

11 March 2022

The project will be delivered by RSPCA NSW with support from Council, and will provide up to $90,000 in incentives for cat owners and may include free or subsidised desexing, cat enclosures and behaviour enrichment advice.

It will include a tailored behaviour change strategy, which will be developed based on extensive consultation with stakeholders, especially cat owners. Project activities and incentives will be informed by community consultation and might include:

  • A social marketing campaign using traditional and social media.
  • Education visits for local schools.
  • Community engagement events for cat owners such as Safe, Happy Cat Days.
  • Up to $90,000 in incentives for cat owners such as free or subsidised de-sexing, cat enclosures or modified fencing, and behaviour and enrichment advice for keeping cats happy at home.
  • Other engagement initiatives such as GPS cat-tracker collars to allow local cat owners to understand the movement of their cat.


The project will run from 2021-2025 and has been assisted by the NSW Government through its Environmental Trust.

RSPCA NSW is a community-based, not-for-profit, animal welfare charity that protects, cares for, treats and rehomes animals across New South Wales. www.rspcansw.org.au

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